AI Ethics and the Pinoy Consumer
Tue, 28 Oct
|Free Webinar
Navigating the New Risk Landscape in Digital Marketing with AI. We will discuss the risks of deepfakes in advertising, the creation of filter bubbles, and the erosion of consumer trust. Join us to learn how to deploy AI. Register and attend the webinar to get a BONUS access to MarX AI marketing app!
Time & Location
28 Oct 2025, 1:00 pm – 2:00 pm GMT+8
Free Webinar
Guests
About the event
The Filipino consumer is digitally savvy and values authenticity. As AI becomes pervasive in crafting marketing messages, hyper-personalizing content, and managing social media, it introduces ethical risks that can backfire. This webinar will explore the intersection of AI marketing and consumer ethics in the Philippine context.
We will discuss the risks of deepfakes in advertising, the creation of filter bubbles, and the erosion of consumer trust. Join us to learn how to deploy AI transparently and ethically, turning potential risks into a competitive advantage that resonates with the values of the Pinoy market.
Key Discussion Points:
Transparency and Disclosure: When and how to tell your customers they are interacting with AI.
Combating Misinformation: Using AI to protect your brand from being associated with fake news or AI-generated false narratives.
Cultural Sensitivity: Ensuring AI tools understand and respect Filipino cultural nuances and social norms.