#1 Content Distribution Across Platforms
1. Content Distribution across Platforms doesn't mean copy pasting your content to all your Social Media Accounts. That would do more harm than good. Distribution means curating, slicing/dicing your content specific to the needs and sophistication of your market in different platforms.
Have content to share? —Make it Instagrammable in IG!, Professional In Linkedin and Human Interest Leaning in Facebook. With the correct split testing process—do this and watch your Organic engagement soar!