A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles, and landing pages that will do the selling for you.
Think of sales funnels as a virtual salesperson that works all day, every day, 365 days per year without whining or requesting more cash.
Understanding the Phases of a Sales Funnel
Awareness Stage
In the Awareness Stage you will likely tell individuals that you exist. Ask yourself, "How would I be able to deal with make individuals mindful of my business?"
There are numerous methods for reaching out to your target audience and increasing brand awareness.
Marketing with Content
Content marketing is one method for growing an audience and increasing brand awareness. Writing articles can drive traffic to your website via SEO and social media while also establishing you as an expert in your field.
Stages of Relationship
In the Relationship Stage, you want to continue to build a relationship with people who have become aware of your brand. At this stage, consider how you can establish trust and authority so that people will feel comfortable purchasing from you.
Because email marketing is relatively inexpensive, it is a popular choice among online marketers. You can keep communicating with someone who joins your email list by sending them emails.
You may even employ re-targeting to show advertising to those who have already visited your site, allowing you to maintain brand awareness with those visitors.
Stages of Sales
Send your prospects to the Sales Stage once they've completed the Relationship Stage so you can close the deal. At this point, think about the best strategy to encourage folks to pay.
Selling should be simple if your Relationship Stage is well-designed. Your customer will be eager to purchase your goods or services.
Stage of Upselling
Finally, the Upsell Stage is when firms can make more money by selling their client's other related products or services. McDonald's became a multibillion-dollar corporation by merely asking consumers after they purchased a burger, "Would you like fries with that?"
Upselling can improve the customer experience in addition to increasing income for your company. Some people who buy a ticket to your live conference may be willing, if not eager, to pay more to consult with you directly.
Consider what other products or services your customers might want when designing your upsells. Can you upsell them on a more expensive product or service that will benefit them even more? Can you cross-sell them on a similar product or service that they may be interested in?
Relationships Are Everything in Sales Funnels
Finally, a well-designed sales funnel focuses on relationship building. The key to success is to create a strong relationship.
Having a relationship-building approach will enable you to deliver greater value to your consumers and, as a result, drive long-term growth for your company.