In fact, this is by far the most important skill in marketing!
Without the ability to write good copy you cannot:
Attract your audience
Make them Trust you
Enough to make them buy for you
Everything that you see—
Are a result of someone who "knows' how to right good copy. Just so you know, Copywriting is an exact SCIENCE.
It's not just B.S. and gut feel.
For the copywriter it takes years for them to perfect their craft.
They pay for good courses, follow the masters and carefully apply and approach the craft by "writing" thousands upon thousands of copy.
Copywriting is the "brains" behind the full Marketing Strategy
It's so important that one of the highest paid marketers are the copywriters and the content writers.
Hourly rates range from USD $50–$80 per hour for new and junior copywriters, USD $80–$120 per hour for mid-level copywriters and top level copywriter can demand USD $120–$200 per hour
So if the thought "it's just copywriting" comes to mind think again.