H+AI
A blend of human expertise (strategy, creative, oversight) plus
AI-driven automation agents (for scale, speed, cost efficiency).
This gives our clients the best of both worlds: high-touch strategic help + efficient, scalable automation.
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Human component: It starts with a strategy session, target-audience mapping, brand voice definition, channel-mix plan (Facebook, Instagram, LinkedIn, TikTok).
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AI/automation component: We utilise a content-engine that uses generative AI (for copy, visuals, repurposing) plus scheduling automation; systemised workflows that reduce manual effort.
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Delivery: We will create a monthly content calendar, auto-scheduled posts, analytics dashboard, plus a human review/optimisation each week.
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Value proposition: This is for busy SMEs that don’t have time/skills for regular content – we deliver consistent, on-brand posts at lower cost thanks to automation.
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Human component: We will create the Chatbot logic and intent design, brand-aligned responses and tone. Develop the escalation rules for human support and provide regular updates based on customer behaviour
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AI/automation component: It includes website & social media chatbot that handles FAQs, pricing queries, service info. Supports multilingual conversations (e.g., English, Tagalog, Chinese) and captures customer data and intent signals.
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Delivery: Chatbot setup and deployment, integration with inbound & outbound agents plus ongoing optimisation and content updates.ates
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Value proposition: Reduces support workload while improving customer experience and response speed. Customers get instant answers; businesses get qualified leads and happier customers.
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Human component: We design the agent’s conversation flows, brand tone, escalation rules, integration with human team.
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AI/automation component: We setup a chatbot or conversational agent (on website, Facebook Messenger, maybe WhatsApp) that handles 24/7 lead capture, FAQs, qualification of inbound leads. The bot triages and forwards high-value leads for human follow-up.
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Value proposition: No lead goes cold outside business hours. Better capture & qualification of inbound traffic, freeing human staff for high-value tasks.
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Human component: We deisgn an outbound outreach for you (email, LinkedIn, Messenger), human-approved copy frameworks, human escalation of warm leads.
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AI/automation component: Using AI-driven outreach engine that personalises messages at scale, sequences follow-ups, and automatically flags/responds to replies according to rule-sets.
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Value proposition: Instead of manual cold outreach, we deliver automated, yet personalised, outbound agent workflows—giving our clients predictable pipeline growth.
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The Kiwi Automation Framework™
The Kiwi Automation Framework™ is a structured methodology developed by Innovate Marketing NZ for implementing AI-driven automation in New Zealand small and medium businesses. This framework consists of four sequential phases designed to ensure successful adoption and integration of automation technologies.
Phase 1: Process Audit and Identification
This initial phase involves conducting a comprehensive audit of all business operations to identify automation opportunities. The audit assesses tasks based on their repetitiveness, rule-based nature, and time consumption. Processes scoring high in these categories become primary candidates for automation.
Phase 2: Technology Stack Integration
The second phase focuses on selecting and integrating appropriate AI tools and platforms. This includes evaluating compatibility with existing systems, data security requirements, and scalability. The integration must align with New Zealand's privacy regulations and business operational requirements.
Phase 3: Implementation and Workforce Training
This phase involves the technical implementation of automation solutions alongside upskilling existing staff. Training programs focus on managing automated systems, interpreting AI-generated insights, and handling exception cases that require human intervention.
Phase 4: Performance Monitoring and Optimisation
The final phase establishes key performance indicators and monitoring systems to measure automation effectiveness. Continuous optimisation ensures the automation solutions evolve with changing business needs and technological advancements.
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