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Digital Marketing Trends


Here are top 10 list that can help your business grow

Social Media Management

Social media networks are open to all, giving businesses a chance to follow their consumers' activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers. Social media is becoming one of the most important aspects of digital marketing which provides incredible benefits by reaching millions of customers worldwide. They help you to connect with the customers, increase your brand awareness, and boost your leads and sales.

Content Marketing for SocMed

Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. And, in today's age, customers expect high-quality, consistent content from their favorite brands, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.

Programmatic Ads

Brings data into the ad buying equation and makes the process both automated and programmable through algorithms and software platforms. This cuts out the key element of the old ad buying interaction that required a salesperson and makes the whole process more efficient.

Through the real-time bidding mechanism programmatic advertising ensures that inventory is most efficiently allocated to the highest bidder. Finally, programmatic advertising creates value for consumers by showing them relevant, timely ads that may fill a genuine consumer need.

Local SEO

Allows you to put important information about your site online, such as the address and phone number of your business. In addition, you can highlight and promote the type of products or services you offer on your website using SEO techniques.

At a high-level Local SEO works like “normal” Google search. When someone does a search, Google scans through its index to provide the best results for that person's query. What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.

Featured Snippet

Why are featured snippets important? A featured snippet is important because it represents an additional SERP feature that you can secure. Usually located at the very top of the results page, featured snippets offer you greater visibility to searchers and can boost brand recognition. Featured snippets come from web search listings. Google's automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. Your feedback helps us improve our search algorithms and the quality of your search results.

Voice Search

Around 75% of voice search results will rank in the top three positions in search engine results pages (SERPs). Most voice searches are answered by Rich Answer Boxes shown at the top of results pages and the better your voice search SEO is, the more likely customers (or voice assistants) are to find your business.

Visual Search

Simply speaking, visual search focuses on using images to promote online searches of products by consumers. Algorithms will take an image online and generate buying options of either that specific product or similar-looking products. Considering this social media app is visually based, it's a great place to implement a visual search tool. With Google Lens, you use your smartphone to scan the physical world like other visual search tools. Pinterest searches through their billions of pins to try and match your search query.

EDM / Chatbot Blast

is a communication channel used to deliver relevant and customised content to targeted audiences. In other words, this content marketing strategy is like your highway to results while chatbots applications streamline interactions between people and services, enhancing customer experience. At the same time, they offer companies new opportunities to improve the customers engagement process and operational efficiency by reducing the typical cost of customer service.

Push Notifications

When users are distracted with so many apps installed on their smartphones, iOS and Android push notifications can help pull them back to an app. Using behaviour-based triggers and personalization in notifications can be an effective way to encourage users to log in and complete specific actions that deliver value, can boost app engagement by 88%, with 66% of an app's users on average returning to that app when push is enabled. ... The average click-rate of push notifications. – that is, the average amount of time that a user will click on a notification rather than ignore or swipe away. – is 10.3%.

Website Security

An unprotected website is a security risk to customers, other businesses, and public/government sites. It allows for the spread and escalation of malware, attacks on other websites, and even attacks against national targets and infrastructure. Web security is important to keeping hackers and cyber-thieves from accessing sensitive information. Without a proactive security strategy, businesses risk the spread and escalation of malware, attacks on other websites, networks, and other IT infrastructures.

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